Tech's Not the Disruptor, It's the Customer, Dummy! | Lee Peterson (WD Partners) speaks at RetailSpaces 2019
Amid all the disorienting, fast-paced advancements in tech, retailers have struggled to find the right in-store solutions in an increasingly digital world. While it may seem impossible to keep up with the latest developments, brands need to understand it’s not about harnessing tech to engage customers, but rather, accurately gauging how customers want to shop, and finding the right tech to meet their ever-evolving needs. In this presentation, Lee Peterson, EVP, Thought Leadership at WD Partners, explores how brands can implement next-level BOPIS, seamless digital integration, as well as new ways of thinking about the role that stores need to play in
customers’ lives.
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