Chapters
00:00 - Introduction
01:47 - Why SMEs survive and thrive in a challenging economy
02:19 - Yes, entrepreneurship and creativity can be taught
04:08 - How Macquarie students become skilled entrepreneurs
Have you ever wondered what it was like to be an entrepreneur? Watch the management insight by Dr Frances Chang and see for yourself what it’s like in our management classroom, and yes, creativity and entrepreneurship can be taught together, and you can get the skills that lead to lifelong applications.
Want to know more about the speaker?
Dr Frances Chang is the Head of Major for Innovation, Strategy and Entrepreneurship at Macquarie Business School. She has brought strong industry experience to her teaching. Prior to her teaching career, she has held senior management and marketing positions in multinational corporations, from which she makes real world connections to the classroom learning.
Resources and Links
Master of Commerce
[ Ссылка ]
Master of Management
[ Ссылка ]
Master of Business Administration
[ Ссылка ]
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