Jamie Mitchell, then Managing Director, innocent drinks: "Listening to your consumers when making business decisions."
The Doughty Centre has teamed up with the entrepreneurial business 50 Lessons to produce the Doughty Centre 50 Lessons on Corporate Responsibility and Sustainability. These follow the successful 50 Lessons format of business leaders and thought-leaders sharing a formative experience in their career and the lessons they have drawn from this, which may be invaluable to others.
The series features international business leaders, academic experts in corporate responsibility, and thought-leaders who champion sustainability and responsible business. Interviewees talk about their experiences working in leading companies such as Accenture, The Body Shop, Cookson Group, Financial Times, innocent drinks, Lloyds TSB, Merrill Lynch and Unipart.
