S3 E419 Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator

00:00- Introduction
00:33- About Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator
01:08- Tell me a bit about the work you do
02:16- How has branding and communication changed over the years?
03:45- What goes into building a successful brand?
06:13- What makes a brand successful and relevant?
08:22- How do brands stay relevant in a digital world?
11:56- How are people learning to say something more relevant in a shorter time?
15:59- Communicating in 7 seconds
18:00- How technology is changing marketing?
20:39- About Books
23:00- Three key milestones

With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.

But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Ekaterina Walter.

About Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator

Ekaterina Walter is the Senior Director, Marketing of ZincFive, Inc.
Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck (2013) and coauthor of The Power of Visual Storytelling (2015) and The Laws of Brand Storytelling (2018).

If you’re interested in Brand Building, challenges of the same, and brand relevance, don’t miss this episode!

Here are three reasons why you should listen to the full episode:
1. Discover Ekaterina Walter's perspective on how brands are changing with the digital world.
2. Learn how technology is changing the future of brands.
3. Understand has branding and communication changed over the years.

Resources
● Connect with Ekaterina Walter, WSJ Bestselling Author, Speaker, Marketing Innovator on LinkedIn: Ekaterina Walter | LinkedIn
● Connect with the TBCY Team:
○ Website: [ Ссылка ]
○ Facebook: [ Ссылка ]
○ LinkedIn: [ Ссылка ]
○ Twitter: [ Ссылка ]
○ YouTube: [ Ссылка ]
○ Email: followtbcy@gmail.com


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