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A strong value proposition persuades customers why even an average product is irreplaceable, and without one, the best marketing can’t convince customers that the best product on the marketing is worth their time.
The template includes slides on the Value Proposition Builder framework, Canvases for Customer Value and Value Proposition, Customer Value map, Value Comparison Table, Components of Strong Value Differentiation, Value Proposition vs Customer Segment, Value Proposition Message Flow, Value Proposition Spectrum, Three Elements of Value Proposition, plus many more.
