Can influencer marketing be measured like other marketing metrics?

Kaylee Edmondson, Advisor at Chili Piper and Director of Demand Generation at Brightwheel, joins Mark Huber, Head of Brand & Product Marketing at Metadata, on this episode of Demand Gen U to talk about all things influencer marketing.

Kaylee explains here why influencer marketing simply can’t be tracked in a traditional way.

Find out:
• How to approach measuring influencer marketing
• Why taking a leap of faith could work
• How collaboration helped Kaylee

For more on influencer marketing strategies for B2B brands, listen to the full episode with Kaylee.

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