Once given the cold shoulder by developers, the outlet sector is now flourishing. These same developers are now looking to embrace the success that their peers have achieved throughout Europe and the US. In this session, we will look at examples of successful outlets and examine the secrets of their success. As more developers seek opportunities throughout Latin America, Russia, and Asia (particularly China), we will discuss the opportunities and challenges that lie ahead, the essential needs in a fast-evolving market, and the principles for successful outlet development while drawing on local industry expertise. We will look at how to assemble the right tenant mix, whilst finding the retail brands ready for outlet strategy in new markets.
