Digitisation vs Digitalisation vs Digital Transformation | Business Transformation | Business
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Welcome to this ProfileTree video!
In this video, we take a look at digitisation vs digitalisation vs digital transformation and how it can benefit the transformation of your business.
These three terms often get used interchangeably, but they do have distinct meanings:
Digitisation: This is the process of converting analog information into digital format. For example, converting a physical paper document into a digital file (like a PDF) is digitisation. It's about creating a digital replica of physical items, making them easier to store, access, and share.
Digitalisation: This term refers to the use of digital technology to change a business model and provide new revenue and value-producing opportunities. It's the process of moving towards digital business. It involves more than just digitising information; it's about leveraging digital information to improve business processes and workflows. For instance, a company may digitalise its customer service by introducing online customer support and live chat.
Digital Transformation: This is a holistic change that involves fundamentally rethinking business models, processes, and culture with digital technologies. It's more about the strategy and mindset change necessary to integrate digital technology into all areas of a business. It's not just about updating existing processes with digital tools, but rather involves a larger shift to new ways of working and thinking digitally. A company that reimagines its business model to focus on digital-first customer experiences would be going through a digital transformation.
In summary, digitisation is about converting information into a digital format. Digitalisation involves using this digital information to optimise business processes. Digital transformation involves a larger strategic shift towards being a digital-first organisation. Each one represents a progressively more profound change in an organisation's approach to using digital technology.
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