Protect Yourself From Fakes – Consumer Shopping Tips
If a brand has a successful product, it is likely to be counterfeited somewhere. In the US, high volumes of fake fashion, footwear, consumer goods, drugs and toys are common. New, trendy items are often subject to counterfeiting.
Remember the big fad of the Rainbow Loom a couple years ago? They were in market for around 6 months when the counterfeits started appearing. The brand had to put information on their website to educate consumers how to identify a fake product. Well… that information only made the counterfeits better!
It’s not so much what you’re buying but who and where you’re buying it from. With the massive shift to online buying, counterfeiters have followed suit and bombarded e-marketplaces with fake products.
Today, it’s extremely easy for a counterfeiter to establish an online presence on a platform like Amazon and begin selling. The seller looks completely legit and the product pictures/description look completely legit, but they’re not. Often, consumers can only tell something’s wrong after they receive the merchandise—i.e. it’s not the right color or consistency—and sometimes they can’t even tell then.
Steve Tallant
Systech - Anti-Counterfeiting Technology and Brand Protection Solutions
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