Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), chosen by Inc. Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio - SiriusXM and Huffington Post.
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Tiffani Bova discusses how she structured her book with its ten paths to growth and multiple real-life case studies. She talks about how she wanted the book to be engaging, useful and readable with the use of cartoon-like art and key takeaways for each chapter or path. Tova explains why she decided to end the book on an up note with her last chapter on Doing Well by Doing Good or how socially conscious companies are prospering by giving back to their communities.
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