Did you know that the companies that experiment perform 10 times better than the ones that don´t?
In this video:
✅ Gonzalo Camiña, CEO at BeWay, introduces us to the discipline of Behavioral Science and its business applications.
✅ Linnea Gandhi, a professor at The Wharton School, takes us into the academic world to explain for the first time the initiatives being carried out by Universities such as The Wharton School or the University of Chicago, using experiments from collaborators such as BeWay and their own to find patterns among the different nudges, segment them and facilitate their implementation.
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