Shimano enhances success by leveraging over a century of design excellence and ingenuity to craft reels, rods and lures to make every cast count. Immaculate combinations of industry-leading technology, fish-catching performance and angler-inspired features compelled the next wave of Shimano tackle introduced to the North American market. Designed with one goal — enhance an angler's experience on the water — new additions to the reel, rods and lure lineups make their debut with great anticipation.
