The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship program, which earns billions of dollars for the organization and international sports.
The deal was announced Friday by the IOC and AB InBev — the Belgium-based brewing giant whose brands include Budweiser, Corona, Michelob and Modelo — for the next three Summer and Winter Games. The Paris Olympics open on July 26, and the deal also includes the 2026 Winter Games in northern Italy, then — the likely prize asset — the Los Angeles Olympics in 2028.
Corona Cero, the zero-alcohol version of the Corona brand that is ranked second most valuable worldwide in the brewing industry, will be “global beer sponsor of the Olympic Games,” the heads of the IOC and AB InBev said: [ Ссылка ]
