Joining Henry Gomez ([ Ссылка ]) and me from Berlin, Baiba Matisone is a freelance strategist and creative brief devotee. She posted a list of blank creative brief templates that Henry and I surveyed on a recent episode, as well as completed briefs and thoughtful articles. The site, Creative Brief Bank ([ Ссылка ]), is well worth the visit. We talked to Baiba about her background, how a college professor shooed her away from her first love resulting in her fascination with strategy. To top it off, Baiba did a deep study of the brief templates she posted on her Creative Brief Bank and tells us what they all have in common. Heads up, brief writers!
If you want to learn how to write great creative briefs from a former creative director and copywriter, I lead workshops and one-on-one session both online and on-site. Let me show you how to inspire your creative partners to produce better work that sells. Visit creativebriefworkshops.com and send me an email.
