Short animations giving viewers a taste of the tactics behind misinformation can help to "inoculate" people against harmful content on social media when deployed in YouTube's advert slot, according to a major online experiment led by the University of Cambridge. Read more at [ Ссылка ]
The 'Inoculation Science' animation covering emotional language. Emotions are powerful tools of persuasion. Research shows that using emotional words, especially ones that evoke negative emotions such as fear or outrage, increases the viral potential of social media content. This use of negative emotional words to manipulate is sometimes referred to as "fearmongering". Read more at
Video Credit: Inoculation Science project
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