By 2023, the third-party cookie will be phased out from the Google Chrome browser. This will shake up the digital advertising world and force companies to turn to new and more sophisticated audience targeting methods. Many online advertisers have dreaded the “death of the cookie” for years. Still, Firefox and Apple’s Safari browser blocked third-party cookies starting in 2020, so online advertisers have some precedent to follow when adapting to this change. Whether you’re an advertiser, publisher, or agency, this fireside chat with Magnitude Digital® CEO Mike Kujanek will help uncover the usefulness of contextual advertising in the future without third-party cookies.
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