These are the most important SEO strategies for plumbers. Below is a transcript of the video:

This video is all about SEO for plumbers. Uh, plumbing, uh, is a very, very competitive space. Lots of plumbers in major metropolitan cities and, uh, people search for plumbers by going to Google, they pull out their smartphone, they type in plumber near me.
They type in best plumber in Portland, Oregon, and the plumber, um, or plumbing company that dominates Google is going to get the most traffic, the most phone calls and ultimately the most leads and revenue from Google.
And so before jumping into this video, one thing that I want to make clear is that all SEO strategies are not created equal.
This video is going to very, very much hyper-focused on plumbers. So a lot of other SEO companies and SEO strategists, they use the same strategy that they would for even a plumber in a small city in Iowa, as they would a plumber in New York city, or they use the same strategies that they use for a, uh, lawyer, uh, that they would a plumber and every case needs to be done individually.
And, uh, before you take action on it, anything with your plumbing, SEO, you really want to do a comprehensive SEO audit of where you're currently at.
That's going to give a very clear picture of where you're at and, um, and the actions that need to be taken, taken to fix and improve your specific SEO.
So with that being said, let's jump into it. The most important aspect of plumber SEO based on how users search for Premarin online is the Google local pack.
This is what it looks like, and this is how people search plumber near me and summer, uh, in Portland, Portland, Oregon.
And you can see that some of the results are the same, but some are different. So it looks like this, uh, when I just type in plumber, Portland, um, different results show up.
Then when I type in plumber near me. And so Google's using geographical location, but it's also using the exact query that you type in.
And this is where the magic happens. This is called the Google local pack. This maps area, only three pump plumbers, as you can see, can rank here.
And, uh, the plumbers that rank here, they get the most traffic and phone calls. This is basically beachfront real estate on the internet.
And so this is the priority for plumbers. Um, and so again, why is this so important? Well, this is how people search for things that are continuing to search for things.
So this is from a tool called Google trends, and this shows how people search for keywords over time. This is a tool from Google and I've typed in plumber near me, and I've gone over the last five years and you can see that it's trending up.
Um, and this is the case for basically any industry. If you type in dry cleaner near me, near me, searches are going through the roof.
And, um, and again, the thing that shows up is the Google local pack. And, uh, this is, this is a priority for plumbers too, to get found in.
And so how are you ranking that Google local pack? Um, how do you get found there? That's the big question in the answer is, well, Google looks at about 200 different factors on your website, off your website, on your Angie's list, on your home advisor, on your Yelp page, on your website, um, on your Google, my business, it looks at a variety of different things.
One of the most important for the Google local pack ranking in this maps area is your Google my business property.
You're probably familiar with Google my business, um, but a lot of, a lot of plumbers do it wrong. And so this is the backend of what a Google my business looks like.
You have the opportunity to add a lot of information here, and you obviously can change your name. You can change your hours of operation.
You can change a lot of things, but a lot of plumbers don't realize that what you write for your description, the attributes that you add to a Google ad business, the services that you have, the products that you add, Google's looking at all of those, and those are playing a big, big, uh, big factor in whether or not you're going to rank in that Google local pack.
And so a lot of plumbers do the bare minimum when setting this up, when Google really cares about comprehensiveness bathtubs, do you fix things?
Do you fix, what do you specialize in? Do you install new toilets or do you just fix toilets? Um, all of this information is giving Google context about what your business does for that.
Now we're not person types in the best plumber in Portland, Oregon. Google sees you as being that best solution. There are dozens of other SEO strategies.

[ Ссылка ]
[ Ссылка ]

свернуть