In this video, I'll give you an update on the Budlight boycott. Has the boycott worked? And what's next for the Budlight company? No matter where you stand on the political spectrum understanding the effects of different marketing campaigns can be helpful in becoming a better business leader. I don't think anyone at bud light saw this level of backlash coming but either way, studying the massive hit Budlight has taken is a good case study in the power of marketing.

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