The idea of the Good Country Index to measure what each country on earth contributes to the common good of humanity, and what it takes away. Using a wide range of data from the U.N. and other international organisations, it gives each country a balance-sheet to show at a glance whether it’s a net creditor to mankind, a burden on the planet, or something in between.
Simon Anholt, the developer of the Good Country Index, discusses soft power, countries’ attractiveness, and how countries can balance their duty to their own citizens with their responsibility to the wider world. More information is available at www.goodcountry.org
