Every holiday season, Dayton’s department store in downtown Minneapolis transformed into a magical wonderland, complete with storybooks brought to life by artistry and fantastical displays. Wander back in time to the 8th floor auditorium, where countless visitors made cherished memories, and reminisce with artists, magic makers and lifelong fans who share their stories of this timeless tradition.

Chapters
0:00 Remember the Magic
1:14 What’s at Dayton’s This Year?
6:36 Creating the Magic
21:37 Stories to Tell
26:47 The Macy’s Era
32:02 Saving the Holiday Show
39:23 Bringing Back the Magic

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