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Sini Ninkovic, Author and Director of AI Product Pperations at BetterUp, explores the revolutionary fusion of AI, personal development, and coaching. Sini reveals how AI is transforming the coaching industry, making it more accessible and effective, while highlighting the unique strengths of both AI and human coaches. Drawing from BetterUp's extensive database of over 4 million coaching sessions, he discusses the future of coaching, corporate adoption of AI tools, and the impact on workforce productivity and personal development.
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// THE SHOW NOTES
00:00 - Sini Ninkovic unveils the revolutionary fusion of AI and human coaching, promising to unlock unprecedented levels of personal growth and productivity.
05:30 - The shocking truth about AI vs. human coaching: Why 70% of clients crave both experiences.
15:00 - From fear to excitement: The dramatic shift in coaches' attitudes towards AI in just one year.
22:30 - The hidden power of accountability: How AI coaching is becoming a gateway to transformative human connections.
30:00 - Corporate America's AI awakening: Why Fortune 500 companies are now racing to implement AI coaching solutions.
37:00 - The unexpected divide: How AI is empowering individual contributors while leaving executives struggling.
43:00 - The focus paradox: Why honing our attention has never been harder, yet more crucial, in the age of AI.
50:00 - Prompting secrets revealed: Why the future of AI interaction is more like A/B testing than you'd ever imagine.

// THE LINKS
Contact: sini.sn.ninkovic@gmail.com
Website: [ Ссылка ]
LinkedIn: [ Ссылка ]
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// THE GUEST
Digital Wellness Coach | At BetterUp, a $4.7 billion pioneer in virtual professional coaching, Sini Ninkovic applies his tech industry expertise to revolutionize digital wellness. As part of a platform that has conducted over 1 million coaching sessions and serves more than 380 Fortune 1000 companies, including NASA and Google, Sini's holistic approach has contributed to impressive outcomes, with 90% of members reporting reduced stress levels and significant gains in resilience, focus, and agility.

A.I. Tech Innovator | Sini brings a wealth of experience from his roles at Apple, Lucid Motors, and BMW Group, where he managed global product launches and spearheaded electric vehicle development. His expertise in emerging technologies and innovative product management across diverse industries positions him as a versatile innovator in the AI space.

Author & Educator | Sini Ninkovic's book "Untethered: Overcome Distraction, Build Healthy Digital Habits, and Use Tech to Create a Life You Love" has garnered acclaim from industry experts like Nir Eyal, bestselling author and behavioral design expert. Offering fresh perspectives on technology's impact, Ninkovic shares his insights globally through talks, podcasts, and workshops for tech companies, wellness organizations, and professional development events.

// THE INTERVIEW
AI Coaching vs. Human Coaching: AI coaches offer 24/7 availability for immediate needs, while human coaches excel in providing accountability and commitment.

Impact of AI on the Coaching Industry: Drawing from BetterUp's extensive database of over 4 million coaching sessions, Sini Ninkovic reveals that 70% of clients desire a blend of AI and human coaching experiences, highlighting the transformative potential of this hybrid approach in revolutionizing personal development and workplace productivity.

Corporate Adoption of AI Coaching: In just one year, Sini Ninkovic has observed a dramatic shift from concern and fear to active interest in AI coaching solutions among Fortune 500 companies, with many now reaching out to implement AI-powered tools for workforce development.

Trends in Workforce Success Perception: BetterUp's research shows that since the introduction of GPT, individual contributors find it easier to succeed with AI tools, while managers and executives still struggle to find ways to do their jobs well with AI.

Focus and Attention in the Age of AI: While generative AI can increase productivity with less focus, Sini Ninkovic emphasizes the growing importance of techniques like meditation and co-working to improve focus in an increasingly distracting digital landscape.

Generative AI and Prompting: Sini Ninkovic describes generative AI as a "human language access point to data" and compares prompting to A/B testing, emphasizing the importance of testing multiple prompts and LLMs to optimize results.

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