Market Disruption happen in waves. If the first one doesn't wipe out your company or industry, subsequent disruptive waves will.

The rate of acceleration of exponential technologies is accelerating. The rate of market adoption is accelerating. Put together these two facts make it unlikely that a company can ever catch up to disruptors.

Choosing to wait is Choosing to be Disrupted.

This video, from Tony Seba's class at Stanford "Understanding and Leading Market Disruption" uses Kodak and digital imaging as a case study in explaining his concept of "Waves of Disruption".

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