Vanessa Arango, a senior UX research manager at Delivery Hero, shares proven strategies to elevate your UX research program and drive real business impact. She covers the key pillars of a successful research practice, including building a strong team, streamlining processes, expanding research capabilities, aligning with stakeholders, and crafting an impactful research strategy.
Vanessa provides concrete examples and actionable tips to help you assess your current research maturity, identify growth opportunities, and implement effective frameworks to scale your research across the organization. Whether you're just starting out or looking to take your research to the next level, this video is packed with valuable insights to supercharge your UX efforts and become a true strategic partner to your business.
Key Moments:
[1:15] Understanding your research maturity and aligning with organizational needs
[5:00] Building a high-performing research team through career development and learning opportunities
[9:00] Establishing research operations and streamlining processes for scalability
[14:00] Expanding research capabilities and enhancing communication/collaboration
[19:00] Aligning research with product development and stakeholder management
[24:00] Crafting a strategic research portfolio to drive business impact
🪩 *DiscoConf is the global research and discovery conference by Maze* [ Ссылка ]
💙*About Maze*
Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision.
Learn more ➡️ [ Ссылка ]
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