At the Walt Disney Company, we create stories to inform, entertain, and inspire. While some stories, are a creation of fiction and exist only in a world of fantasy, other stories, other created experiences, are solidly rooted in the real world.
It is in the telling of these stories, in the creation of these experiences, that the worlds of museums and themes parks intersect - because engagement, interaction, and action can be compelled by with the story.
Robin Reardon:
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