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This episode explores how architects can build resilient businesses in ever-changing markets. The key? Consistently practicing business development while balancing client retention and prospecting. Tune in to learn how to create a sustainable sales pipeline that helps you thrive, no matter what the market throws at you.
Key Takeaways
Business Development is Non-Negotiable
-Your business only needs to do two things: sell projects and deliver on them.
-Treat business development like brushing your teeth—it’s a daily habit that prevents costly problems down the road.
Balance Delivery with Business Development
-Project delivery is urgent and important, but business development (while equally important) is less urgent.
-Set aside time every day to focus on business development, or it won’t get done.
Client Retention vs. Prospecting
-Retaining existing clients is just as important as bringing in new ones.
-Evaluate your business: Are repeat clients your bread and butter, or do you need to focus more on prospecting? Balance both to ensure long-term stability.
Create a Resilient Pipeline
-A healthy pipeline of quality prospects + strong relationships with current clients = a resilient business.
-This balance ensures consistent projects to sell and deliver, even in tough markets.
Call to Action
✅ Start building your resilient business today!
-Schedule dedicated time for business development daily.
-Assess your client retention vs. prospecting efforts—where do you need to focus more?
-Share your biggest challenges in business development in the comments!
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