In this Webinar we will review / create a Marketing Strategy using Zoho MarTech Apps including Zoho Marketing Automation, Zoho Social, and Zoho Sites. We will discuss creating Ideal Customer Profiles (ICP), Buyer Personas and Buyer Stages. We will walk you through:
Creating Buyer Personas
Creating and mapping Buyer Stages
Reviewing how landing pages fit into marketing strategies
Creating marketing profile fields in Zoho CRM
Sync'ing new CRM fields into Zoho Marketing Automation
Creating Lists, workflows and journeys in Zoho Marketing Automation
Walk through a Lucid Chart with strategy components
Use Zoho Social to create content that targets all your customers and schedule the posts to be posted everyday of the month
Links
Marketing Strategy Lucid Chart - Used in Webinar
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Create Buyer Personas
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What is the Buyers Journey
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Make My Persona Online Tool
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Zoho Marketing Automation
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Zoho Social
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Zoho SItes
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