Girl Scout cookies like Thin Mints, Samoas and Tagalongs are sold only a few months each year, yet they generate $800 million in revenue annually for Girl Scouts of the USA. In fact, the organization is the largest girl-led entrepreneurial program in the world, helping young girls practice unique skills like goal setting and money management.
WSJ takes a look at how cookies have served as the key ingredients for Girl Scouts' longstanding success.
Chapters:
0:00 Girl Scout cookies have been around for over 100 years
0:41 How Girl Scout cookies’ nimble business model led to a boost in online sales
1:35 How Girl Scout cookies’ limited supply and changing flavors works in their favor
2:42 How the Girl Scout cookie program works and why it is effective
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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