Bud Light CEO Brendan Whitworth has devised a masterplan to save both his job and the company. Bud Light has experienced two months of massive declines...and Brendan Whitworth is touring the country trying to save Bud Light.

We reveal and react to the three-step plan from Bud Light and Brendan Whitworth. We discuss the flaws in his strategy...and explain why Brendan Whitworth will be unable to save Bud Light. We also explain the only thing that could save Bud Light at this point.

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