One of the most significant sale events of the year is Black Friday and Cyber Monday. How to prepare your Google Ads campaigns? Or maybe you shouldn't?

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⏱️ Timestamps
00:08 Should you do BFCM?
01:52 How was it last year?
03:23 Updating Search Ads for Black Friday
06:42 Updating your keywords
08:35 Budgets and bidding
11:28 Display remarketing campaigns
13:42 Optimize Shopping campaigns
14:07 Optimize PMax campaigns
17:19 Post Black Friday


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🙋‍♂️ Who am I?
Google Ads has been my life for the last 15 years.

My name is Rokas. Pronounced /rock ass/ , yeah, I know, right.
Google Ads has been my life for the last 15 years.

I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.

Google Ads is just like any other skill that can be learned. I know that because 15 years ago I learned it from scratch and Today I make 6 figures a year helping companies set up and run their campaigns.

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