Experts learn the principles of of word choice that affect reader perceptions of the expert and their message. The principles are the focus of practice in The Expert’s Writing Toolkit, an e-learning course.

Using examples from a CEO's mass email to customers, Dr. Kim explains four principles for managing tone: When experts choose wording that is based on careful audience analysis, they ensure the good will of their audience. That goodwill determines whether readers get the expert's message.

The Toolkit is in the testing phase, with plans for a full release in 2024. Visit proswrite.com/toolkit/ to learn more.

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