Understanding the dataLayer is no easy task. Julius Fedorovicius of AnalyticsMania talks to us about how there are in fact two dataLayers when using Google Tag Manager and how to understand them.
This was recorded for MeasureSummit 2020. Claim your free ticket at measuresummit.com
00:00 - Introduction
01:45 - dataLayer Push
03:50 - GTM data Model
04:40 - Comparing GTM dataLayer to your Websites dataLayer
07:20 - Conclusion
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