While Facebook Audiences are super neutered these days, you can still target users effectively (like the old days) on Facebook with the advent of 3rd party data brokers like LiveRamp. They enable you to create highly targeted, custom audiences in your ad account (such as targeting people based on their recent credit card purchase history) on your behalf! 💳💡
While Facebook often struggles due to new privacy laws, LiveRamp circumvents these laws to make your Facebook Ads work like it’s 2017 again! 🕰️💥
Google Ads can also be made much more precise with LiveRamp targeting! 🎯🔍
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Timestamps:
3:27 Liveramp data marketplace gives you access to data
6:00 Visa Experian
8:15 LiveRamp Data Marketplace
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