In this conversation, Andrew Maffetone and Sean Simon delve into the complexities of marketing in the e-commerce landscape, particularly focusing on the challenges and strategies surrounding Amazon selling and direct-to-consumer (D2C) approaches. They discuss the importance of balancing Amazon sales with D2C growth, the operational challenges brands face, and the significance of utilizing the right marketing tools. The conversation also touches on the nuances of 1P versus 3P selling on Amazon, revenue recovery strategies, and the evolving landscape of marketing technology.

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