You don't need to overcomplicate your strategy around your content. The important thing is that you put out more content that can resonate with more groups of people. Putting out 1 generic piece versus 50 pieces of content with the same messaging, just unique to each state, will work way better than the 1 mass message. Contextualize the post to a specific age, demographic, gender and you will not only be making more content but getting more results.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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