I knew it from the first time I saw it. It smacked me in the face, how obvious it was.
However, to this day most take the easy solution route, just to make a deal and ignore the far bigger opportunity that lies ahead for those who choose the 3DEXPERIENCE Platform.
I have long extolled the virtues of an 'innovate or die' culture and of a collaborative platform to bring together the greatest brains in your organization in order to design the next product/service that will propel your business to the next level.
And, I have long labored the need to install the 3DEXPERIENCE Platform, as a best of breed solution to enable all of this.
Today, it's my great pleasure I have found a group of people that understands my wish to "shout it from the rooftops", but also wants to be part of making it happen all around the globe with some of the greatest businesses and entrepreneurs.
This is the start of a new journey and I thought I'd share how it all aptly gets started at the 3DEXPERIENCE World 2020 in Nashville.
It starts with innovation & growth:--
Any business will only grow so much within a certain market, with a certain way of doing things.
Eventually, if you wish to grow further, you're going to need to do something else, be that entering a new market in a fundamentally different way - a whole new business model; a disruptive model!
However, you'll not be alone in looking to disrupt and in order to avoid being disrupted by others, you need to allocate resources to collaborate innovation effectively.
The non-consumer versus consumer:--
Customers have fundamental problems they're trying to solve, or they have social and emotional needs that they want fulfilled. The customers really don't care what product or service delivers on those needs. Deep down customers are focused on what they are trying to get done in their lives, and maybe at the next level what experiences they want to have in trying to get those jobs done.
And this leads me to the non-consumer - your pathway to real disruption.
Finding ways to connect with non-consumers is one of the best methods for your innovation team to position disruption as an opportunity instead of a threat.
Taking on new market challenges with 3DEXPERIENCE:--
The challenge companies have with non-existing consumer markets is that they can't be analyzed, as there's no historical data. This makes marketing and finance uneasy about developing products for the new market.
An obsession with one-upping the competition:--
It’s the nature of organizations to try to one-up the competition.
It's natural for them to seek to serve their biggest/best customers – they are, after all, the ones that represent not only the highest margins but also the greatest challenges to engineering, product development, and marketing organizations.
Good enough can be great:--
Many companies have difficulty with the concept that 'good enough can be great' or at least the potential to be so. And that makes everyone nervous when you're trying to go up against the perceived competition.
Your finance people, because they've built a certain cost-structure into the way they think about the economics of the business push back. The notion of going to market with offerings at lower margins, even if revenues will come from a much higher volume, is oftentimes hard for the finance people to rationalize.
Marketing and business development people have their sights on the competition. The finance people are running the numbers and the production people and engineers are saying this is a substandard way of doing things.
The odds are stacked against the 3DEXPERIENCE collaborative and innovative new product team
The 3DEXPERIENCE Platform allows David to take on Goliath:--
Console yourself team, and bear with me as I explain the method behind my madness:
You see, start-ups know David is unable to take on Goliath head to head as they know they have inferior resources and depth of market knowledge.
Because of this, the heart of a disruptive innovation approach is entering the market with a simpler, more accessible, and cheaper offering, leaving the established competitors to give-up the less attractive and low-margin market without a fight.
Beneath the radar:--
Established competitors care not over losing their low-profit customers, which can in the short run actually raise profitability!
So, the disruptive approach of starting simple with a low-cost business model and working your way up from market to market is unattractive for the established large corporation that needs to meet large numbers for growth.
3DEXPERIENCE helps acting like a start-up:--
So surely, thinking and acting like a start-up is the route to success? Getting back to basics with the 3DEXPERIENCE collaborative design platform!
