A lot of people get confused when we talk about marketing automation and CRM. So what's the difference and how can they work together? Find out with Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of "Marketing Automation for Dummies." #Salesforce #CRM #MarketingAutomation
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Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
