About this talk: For web3 projects going from zero to one, marketing is key to onboarding initial users and getting feedback. It requires a different approach from marketing in web2: a focus on earned and owned channels, targeting developers, and building early community. Learn strategies to start spinning the flywheel of growth that you can implement today without a large team or marketing budget.



About Amanda: Amanda Cassatt is the Founder and CEO of Serotonin, the world’s leading Web3 marketing firm and product studio. She was the Chief Marketing Officer for ConsenSys between 2016 and 2019, bringing Ethereum to market and helping to grow it into one of the largest and most robust blockchain ecosystems. She regularly speaks at global events and is featured in news outlets around the world.

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