The Indian market holds a marvelous promise. 1.4 billion consumers, many of them climbing the ladder of prosperity and ready to spend. However, when it comes to Polish businesses, this market is still relatively untouched. Poland's exports to India last year amounted to only 1.6 billion euros, a little over 1 euro per every Indian citizen. India currently makes up less than 0.5% of Polish exports. Patryk Kugiel from the Polish Institute of International Affairs, joins us to explain what needs to be done for Polish businesses to flourish in India.
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