Did you know that the brain is more active when it’s listening? Using sound in your marketing can actually help your audience pay attention and feel more engaged with your marketing. The important thing to consider is which type of sound to use. That’s why sonic branding experts take a scientific look at how a sound makes someone feel before making selections for brands. In turn, they help brands find sounds that align them with their target demographic’s ideal emotion. Here is the surprising way you’ll know if you’re getting your sound choices right.
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