In this episode, Icebug Co-Founder & co-CEO David Ekelund discusses the challenges of founding and running a family business, his people leadership approach, his commitment to sustainability, and much more.

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00:00 Intro
01:27 Defining events
05:05 Lessons from Philosophy, Military & Journalism
10:51 The Million Dollar Project
13:00 Footwear and technology
14:06 Best and worst memories
16:15 Culture and accountability
20:32 Potentials
22:56 Future is now
29:43 Sustainable approach
38:39 Recognition
40:50 Values
42:59 Power of Collaboration
45:59 Balance
49:37 Philosophy
51:50 Book recommendation
53:59 Most important task
57:07 People development
1:06:46 Favorite piece of gear
1:07:15 More book recommendations
1:08:53 Last advice

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