In this episode of Coaches Corner, I’m joined by Sam Hawkins, the visionary behind Vita Football, as we delve into the vital role of culture in football and beyond. From the intricacies of 1-to-1 player development to fostering a strong identity within a football club, we uncover the principles of creating environments where individuals and teams can thrive. We also explore how these same principles translate into building a successful business. Whether you're a coach, player, or entrepreneur, this episode is packed with insights on leadership, growth, and the power of culture.

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