Navigating Responsible #AI in #Retail - Trust in a Digital World
Join hosts Ricardo Belmar and Casey Golden as they dive into the practical and ethical aspect of AI and commerce technology in the retail industry. In this special episode, Ricardo and Casey reflect on the critical groundwork companies need before deploying new AI technologies. From the balance of AI-driven innovation to maintaining human touch, they explore the fine line between aspirational marketing and authenticity, emphasizing the importance of ethical frameworks and brand values. Tune in to gain sharp insights for customer experience leaders, marketing executives, and everyone involved in retail tech!
Retail Razor Show S4:E8
Released on December 18, 2024
00:00 Show Intro
00:43 Reflecting on Past Discussions
01:27 The Role of AI in Retail
02:49 Ethical Considerations in AI
03:50 Building Brand Trust
04:52 Listener Engagement and Feedback
06:31 AI and Virtual Influencers
07:07 The Future of Influencer Marketing
10:51 Cost and Authenticity in AI Marketing
11:45 Engineered Influencers
15:57 Transparency in AI Content
17:35 Aspirational vs. Unrealistic Marketing
22:10 The Evolution of Body Diversity in Fashion
23:36 Balancing Real and Virtual Models
25:44 Ethical Implications of AI in Fashion
29:35 Sustainability and AI in the Fashion Industry
30:48 The Impact of AI on Marketing and Operations
33:02 Navigating Ethical AI Deployment
36:52 The Future of AI in Retail and Fashion
42:20 Final Thoughts and Call to Action
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