इस Josh Talks वीडियो में मिलिए Bevzilla के को-फाउंडर अनुराग छाबड़ा से, जिन्होंने अपने अनोखे बिज़नेस आइडिया से भारत के कॉफ़ी मार्केट में क्रांति ला दी है। अनुराग ने Divisha Chaudhry के साथ मिलकर भारत की पहली Instant Coffee Cubes लॉन्च की हैं, जिससे लोग कहीं भी और कभी भी आसानी से स्वादिष्ट कॉफ़ी का आनंद ले सकते हैं।
अनुराग का यह सफर आसान नहीं था। 18 साल की उम्र में आर्थिक कठिनाइयों के चलते उन्हें कई बार जॉब रिजेक्शंस का सामना करना पड़ा, लेकिन इससे उनके आत्मविश्वास में कमी नहीं आई। उन्होंने कुछ बड़ा करने का निर्णय लिया ताकि वह अपने और अपने परिवार की ज़िंदगी बदल सकें। COVID-19 की पहली लहर के दौरान जब लोग इम्युनिटी-बूस्टिंग उत्पादों की ओर ध्यान दे रहे थे, अनुराग ने इसे एक अवसर के रूप में देखा। उन्होंने शक्कर के विकल्प के रूप में गुड़ का इस्तेमाल करने का विचार किया और इससे एक हेल्दी कॉफ़ी प्रोडक्ट बनाने की शुरुआत की।
Bevzilla की शुरुआत से पहले, अनुराग ने अपने पिता के साथ मिलकर CCTV कैमरा का बिज़नेस किया, लेकिन कॉफ़ी के लिए उनके जुनून ने उन्हें एक नया रास्ता चुनने के लिए प्रेरित किया। उन्होंने भारत का पहला कॉफ़ी क्यूब प्रोडक्ट तैयार किया, जो पोर्टेबल और उपयोग में आसान है।
डिजिटल मार्केटिंग और प्रोडक्ट डिमांड को अच्छी तरह से समझने की उनकी क्षमता ने Bevzilla को बेहद सफल बनाया। महज दो महीनों में कंपनी ने तेज़ी से बिक्री और उच्च रीपीट परचेज रेट दर्ज की, जिससे अनुराग का यह प्रोडक्ट भारतीय बाजार में एक नया ट्रेंड सेट कर पाया।
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In this Josh Talks video, meet Anurag Chhabra, the co-founder of Bevzilla, who revolutionized India's coffee market with his unique business idea. Anurag, along with Divisha Chaudhry, launched India's first Instant Coffee Cubes, enabling people to enjoy delicious coffee anytime and anywhere with ease. Their goal is to provide a healthy coffee option that is easy to drink and beneficial for health.
Anurag's journey was not easy. At the age of 18, he faced numerous job rejections due to financial difficulties, but this did not deter his confidence. He decided to pursue something big to change his and his family's life. During the first wave of COVID-19, when people were focusing on immunity-boosting products, Anurag saw an opportunity. He thought of using jaggery as an alternative to sugar and began developing a healthy coffee product.
Before starting Bevzilla, Anurag worked with his father in the CCTV camera business, but his passion for coffee inspired him to choose a new path. He created India's first coffee cube product, which is portable and easy to use. Bevzilla's cubes were highly appreciated, and within a short time after the launch, their sales reached new heights.
Anurag's strong understanding of digital marketing and product demand played a significant role in Bevzilla's success. Within just two months, the company recorded rapid sales growth and a high repeat purchase rate, setting a new trend in the Indian market.
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About Josh Talks
“If you want to do something big in life, all you need is Josh”
Josh Talks is a platform where we share beautiful stories of role models; of people who come into our lives in the form of an elder brother and sister- sometimes as stories that show us the bright side of the world, sometimes as faces that we love and look up to and sometimes as skills that bring the better of us.
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