This video is about the principles and techniques of public relations (PR), which is a discipline focused on promoting and managing the reputation and public image of a person, business, or organization. The video explains that PR is often misunderstood and highlights three key principles to help marketers understand how to effectively use PR in their marketing strategies. These principles include ensuring that every PR story is relevant to the media, engaging the media carefully, and developing and maintaining relationships with key influencers and stakeholders. The video also discusses specific PR tactics, such as press releases, thought leadership, and media events, and how they can be used to generate media interest and coverage.

Narrated and produced by Alex Moorhouse, Founder, Posito. For more information visit [ Ссылка ]. Music: [ Ссылка ]

0:00 Why principles are essential in public relations
0:28 Principle 1: Always be relevant
2:27 Principle 2: Carefully engage the media
4:35 Principle 3: Track the media agenda

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