I’ll be talking about the marketing strategy of tata consumer products
The brand of packaged coffee by TATA consumer products has revealed its latest ad campaign and their objective is to start a new coffee language- shik shik shik. This has really given rise to a lot of excitement amongst the customers. This campaign associates the sound that is made by shaking a pack of coffee-shik shik shik, with the word coffee itself.
The Television commercial created by Lowe Lintas depicts south India and shows the relationship between sounds and emotions. Coffee might just be a word but the sound of coffee shik shik shik is an emotion.
Advertising Agency based in New Delhi, India & Wales, United Kingdom
Thousand Words Production
Avtar Singh Malhotra|New Delhi, India|+91-9560486182
Nathan James|Wales, UK| +44-7796301946
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thousandwordsproduction@gmail.com
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