Highlights from a talk given to MBA students at National University Singapore on the power of inbound marketing. As a strong believer in the inbound marketing philosophy and help vs hype marketing, I feel inbound marketing done right has great potential in attracting high quality leads for any business.
Creating content that is useful and helpful will go a long way in building relationships and delivering a return on those relationships.

Our world is getting noisy and salesy, inbound is a refreshingly different way to market and works really well in attracting your customers vs driving them away with self indulgent messages and blatant sales pitches.

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