Category management has changed since its introduction over 30 years ago. So how do the solutions / data / technologies that you sell fit within the new category management framework? CatMan 2.0 (developed by the CMA) provides a framework and guidelines for a new category management approach. The opportunity for solution providers is to explore ways for your practitioners and your influencers to get educated and innovate for your organization. As a solution provider, there's also an opportunity to inject some of your IP into our training to give examples / case studies / data sets to teach the industry new ways of looking at and reflecting the changing approaches of the Shopper and of category management.
Join Sue Nicholls of CMKG as she walks you through a new learning platform that her company is rolling out in 2017 that includes a solution provider component (both from an educational and a training perspective). Learn how you can get better educated in the future of category management and how you can help the industry move forward.
