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Are you a new coach who wants to know how to follow up with clients without coming across as pushy?

Firstly, that's a great way to see things because you're thinking from a client's point of view. There is a way to do it. However, we need to reframe how we see follow ups.

People think that the point of the follow up is to get someone to say yes right there and then. It's not. The point of a follow up is to stay in your client's or potential client's mind and memory for when they're ready to take up your offer.

This means that your offer should be attractive, applicable to them, and whatever sales emails you send to them should be engaging enough for them to remember you for when the time is right. You can't determine when the time is right for your client. It could be tomorrow, it could be in the next year. You just have to make sure that you have the most relevant and attractive offer for them.

With this in mind, how do you follow up with clients without appearing pushy, but still conveying your message?

There are three methods that I've found work really well. They work well because they don't come across as sales emails. Instead, it comes across as helpful, interactive, and friendly.

1. Helping other clients. If you have clients with similar needs and wants and you've helped one person, then you've already got the tools to help the next one. You just need to let them know. So pop them an email or message and say, "hi, I've helped another client of mine do something similar to what you're looking for. When you're ready to look at what we can do together, let me know and I'll set up a call."

You're letting your potential client know that you've got experience, you know what they need, AND even though you're not working together yet, you're able to remember them and keep communication lines open.

2. When you put content out, maybe it's a YouTube video, blog post, or social media post, send it over to your client. Again, leave a little note that lets them know that you've recently covered something that applies to them and that you're happy to hop on a call to chat more about it whenever they're ready.

Make sure that the content genuinely applies to their needs and wants. It's especially satisfying for a client to read a post or watch a video and they can checkmark the things you've covered because it's relevant to their goals.

3. If you think of something that might be helpful to a particular client - maybe you've read a book or paper that covers something that they've addressed in the past, maybe there's a video or news article that explains something they've asked you about before - send it over to them. It empowers them with information, lets them know that you're thinking about them, and keeps you in their memory for when they're ready to take you up on your offer.

It's important to phrase the message in a friendly, conversational way that leaves an open call to action. The ball is in their court. You're not hounding them, you're helping them.

How often you do this is totally up to you. You can make it part of your schedule where you do it every two weeks or every month.

I'd suggest keeping track of how often you contact your clients so that you're not spamming them and also to make sure that you are keeping communication lines open.

Now, a big part of the follow up is the offer. Below is a link to a video on putting together the perfect offer or package. Once you've got the right offer, the right client, and it's the right time for your client, then you've got a sale.

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