The product owner role is a tough gig. Stakeholders, customers, users, leaders, and teams all compete for your time and attention. With so much to juggle, it's no wonder that product owners sometimes drop the ball.

Mike Cohn, author of three best-selling agile and Scrum books, introduces 7 traps product owners fall into, and explains how you and your team can escape them.

0:00 Why being a product owner is so hard
0:43 The promise all product owners will break at some point
1:29 One easy way product owners can minimize sprint interruptions
1:42 The secret to empowering Scrum Masters to help you be a better product owner
1:50 How I keep ideas top of mind, without disrupting the team
2:11 Why product owners need to participate in Scrum meetings
2:29 What product owners do to help good agile teams become great
2:59 One bad habit product owners need to break now
3:15 The difference between What and How
3:37 The best question you can ask to avoid telling the team how to build
3:50 The hidden no in every product owner yes
4:32 The importance of delaying commitment
4:38 The equal importance of deciding far enough in advance
4:57 How good product owners stop chasing what's important right now
5:19 What happens when a product owner lacks authority
5:45 How to talk about responsibility
6:20 Product Owner Mistake #7: Not Listening
6:43 The best way to make good products, great products

Let's keep the conversation going. What other common product owner mistakes have you made? What's the worst mistake you've seen a product owner make? Let us know in the comments.

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