*BOOK SUMMARY*

TITLE - Brand Relevance: Making Competitors Irrelevant

AUTHOR - David A. Aaker


DESCRIPTION:
📖 Need an edge to eliminate your competition and become the market leader? Branding expert Aaker's book is filled with real-life case studies explaining how to generate opportunities for your brand while making competitors irrelevant, creating barriers to entry through innovation at every level. Be the only brand around.


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:08 The Ups and Downs of Brand Dominance
⌚ 01:54 Understanding Brand Relevance
⌚ 02:30 Dominating the Market
⌚ 03:11 Innovative Disruptors
⌚ 03:56 Innovative Strategies for Retailers
⌚ 05:07 Mastering Brand Positioning
⌚ 05:53 Sparking Organizational Creativity
⌚ 06:44 Essential Considerations for Launching a Successful Product
⌚ 07:31 Winning Brand Strategies
⌚ 08:19 The Advantage of Being First
⌚ 08:55 Final Recap



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